These four factors, combined, generate perceived quality in the consumer . Although not everyone gives equal importance to each of them, the truth is that they remain in the collective imagination.
When you mention brands to a group of people, you’ll see a general consensus that Mercedes, Toyota, or Tesla are brands with high perceived quality , even if each is so for different reasons.
Benefits of having better perceived quality
Although it is an intangible concept, the truth is that the advantages are evident at first glance:
Greater conversion capacity : you will sell more and sell better.
Price : If you increase the quality in the price-quality matrix, you can increase the price.
Your brand or product becomes an object bulk sms bahrain of desire .
Brand ambassadors : your customers become recommenders.
Everything discussed is interesting, but, best of all, there is no inconvenience in doing it (beyond the time and resources you have to dedicate to improving the perception of quality ).
How to improve the perceived quality of your eCommerce
Before going into specific examples continuous improvement for cybersecurity and recommendations , one last reflection is important: all of this, at its core, is a question of authority .
Next, we’ll look at that battery of resources to ensure that your online store’s perceived quality grows.
#1 – A well-designed america email eCommerce project quality
A professional-looking store is the first point you need to have covered.
