However, what should soon become a passionate love story mobile numbers for marketing often ends up unraveling. And it is that in their ardent relationship with data, marketers end up stumbling over many obstacles. A recent study carried out by Kantar in 39 different countries places low marketers’ strategies when it comes to mobile numbers for marketing sinking their teeth into data and the obstacles that such strategies run into. of marketers fervently want to be able to better control their spending on the media. And data should be your inseparable companions in fatigue to make this wish come mobile numbers for marketing true.
Not surprisingly, 56% consider real-time mobile numbers for marketing targeting as extremely relevant (now and in the future) and 53% also set their sights on integrating data into their own data management platform. This will only be possible, however, if the data is used (to extract all its juice) both by advertisers and by the agencies with which they collaborate. So 76% of marketers mobile numbers for marketing believe . Although the Kantar report does not investigate who should be in charge of the data, in the marketing industry the idea has long prevailed that it should be the companies themselves that manage the data with which they mobile numbers for marketing work from beginning to end ( the most relevant at least).
Marketers’ relationship with data is weighed down mobile numbers for marketing by many challenges What seems clear is that data-driven strategies are gaining more and more relevance, particularly in the face of the upcoming death of cookies. 78% of marketers expect to develop a better understanding of their own customers based on insights from their own sale leads data platforms. And 81% believe mobile numbers for marketing that brands should look beyond first-party data to also source trusted third-party data to free themselves from the clutches of potential blind spots in their own data. Even so, overlapping the management of data and the correct application mobile numbers for marketing of such data there are not a few challenges.
