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From there! you will know whether it is worthwhile and how likely it is to change the company’s location to a more augmented reality in marketing: strategies for physical stores location. It is worth emphasizing that internal factors concern all elements that are under the control of the company’s management.
In addition to location! there are other characteristics that can be analyzed in strengths and weaknesses such as financial resources! adequate materials and equipment! reputation! time on the market! among others.
To know which elements you should analyze! just look at the main points within the sector that make the company perform well in the project you want to put into practice.
Analyze external factors
As previously mentioned! these are factors that cannot be controlled! that is! they are opportunities and threats that are in the sault data external environment. In other words! these are factors that are outside the business and that no action from within the company can influence. These are situations that simply happen and you need to be prepared.
Therefore! to perform a SWOT analysis! considering external factors! you need to think about the microenvironment and the macroenvironment . The microenvironment is related to the forces that act in the sector. For example! the behavior of customers towards the company! the negotiating power with suppliers! the number of companies in the same sector as yours! and others.
