This Wednesday, one of the trending topics is the seven planets discovered by scientists. In addition to the finding, there are things we must learn from NASA’s communication strategy. On Wednesday afternoon, NASA announced that a team of astronomers discovered seven planets Philippines Phone Number List that could have water and favorable conditions to support life as we know it . The planets are located in a solar system 40 light years from Earth. During the last decade, scientists have discovered hundreds of planets but very few with characteristics similar to the one we inhabit. The topic of the newly discovered planets became a trend on social media and has been taken up by thousands of digital and traditional media outlets around the world. And all this is not by chance, it is part of a marketing and communication strategy that works perfectly.
The US space agency is an agency that depends on the budget assigned by the federal government. After a time when interest in space research fell dramatically, NASA has opted for digital marketing to stay current. NASA, in addition to doing science, has also been a Hollywood consultant. He collaborated on films such as Gravity, Interstellar, and The Martian. One of NASA’s techniques is mystery. When you have a press conference, the Phone Number List topic is sometimes saved until the last minute, sparking interest and speculation. Yesterday he announced about the conference on Wednesday and, as had happened before, there were not a few who believed that the existence of extraterrestrial life would be made public.
In addition to showing scientific discoveries or new photos of distant planets, NASA also runs its own viral campaigns . For example, last year he organized the “global selfie”, an image of the Earth made up of the photos of more than 36 thousand people who sent their selfie through social media. NASA, despite being a government entity, has stood out in the digital environment for its strategy and creativity to promote scientific thinking.