The change in the consumption of audiovisual content is increasingly evident, especially those focused on entertainment, since streaming platforms (SVoD) and Video-on-Demand (VoD) continue to increase. It is estimated that by the end of 2017, VoD revenues will be in excess of $ 16 billion globally. Only the SVoD will have a market volume of 11 billion Buy Chinese Mobile Number Database dollars, according to data from Statista. One of the leading brands in this sector is Netflix -which, in the last year grew 35 percent , reported revenues of 8,800 million dollars-, a position that it maintains thanks to various factors, such as being one of the first in enter this market, but others that stand out are its original content and the marketing strategies it implements.
Recent action is to design a gadget oo wearable sport that allows users to have a ‘personal trainer’ that motivates while doing some physical activity. All with the voice of your favorite person from the original series that the platform has. It is about ‘Netflix personal trainer’ , a device that connects to smartphones or tablets via Bluetooth that, through an accelerometer, is capable of detecting the level of physical activity so that, every time it detects that it is reduced, it plays a face ‘ motivating ‘very much in the style of the character chosen. Thus, you can hear Frank Underwood, Jessica Jones, Queen Elizabeth herself, or Pablo Escobar tell you something while listening to music, watching Netflix or any other multimedia content.
The idea is that users are the ones who assemble their own ‘personal trainer’, for this the Los Gatos company published the instructions – basic knowledge in electronics and programming is required – on its site ‘ Netflix Make It ‘, a space that the company has to encourage others Phone Number List to share ideas that can be executed by people themselves. This type of initiative is not new, we already know the ‘Netflix stocks’, which detect when the user falls asleep and pauses the series or movie that is being watched, or the ‘Halloween doorbell’, which allows the transmission to be paused while children are served who touch the sunset in search of sweets. We know that Netflix has positioned itself as one of the main producers of the moment, thanks to original productions such as Stranger Things or Narcos , – something that it will reinforce with films , documentaries and animated series-, however, these types of projects are a great action to reinforce engagement with your audience.
