It is interesting to vary the forms of communication and combine channels such as WhatsApp! phone calls! email and social networks! for example. Remember: contact the customer according to their availability and channel preference.
Read also: Find out how to stop losing customers
sales follow up structure
How to structure Sales Follow Up
To present the essential points of your products or services! it is important to create a bolivia phone number library presentation template. To help you with this step! we recommend using the SPIN Selling methodology .
The SPIN Selling Methodology will help you structure your sales presentations and improve your salespeople’s growth hacking techniques to attract customers pitch. This structure is based on questions that must be answered throughout the sales process. These are:
Situational Questions: What goals does your prospect have? What do they expect from you?
Problem Questions: What are the challenges! difficulties or dissatisfactions faced by the lead?
Implication Questions: After understanding the problems! what is preventing them from being resolved? How much does the customer lose or gain by not purchasing your solution?
Need Questions
What is essential and of most value to your lead? Where is it hurting the most?
Other points of attention
Objective: determine the goals you want to achieve when contacting your potential customer. Remember hindi directory your goals must be aligned with the stage of the buying journey that the lead is at.
For example! if he is still at the top and middle of the funnel ! and you have a digital marketing agency! the goal may be to get him to access your digital marketing blog or some rich material.
Strategy: Plan the paths that will be taken to achieve the desired objective. Determine which strategies will be addressed to receive the response you expect.
Channel: the choice of channel will depend on the profile of the potential customer. Use social media if your potential customers are present on them. Use voice or video calls to answer questions. If the subject requires some type of formalization! email is the appropriate channel.
