We spoke with Carlos Martínez, from ViacomCBS International new zealand phone number Networks, about the arrival of Pluto TV in Spain, the future of television and the opportunities for advertisers. On October 26, ViacomCBS new zealand phone number International Networks launched Pluto TV in Spain , the first AVOD (advertising-based video on demand) totally free and without registration in the Spanish market. The platform thus joins a wide variety of services that the user has at their disposal to consume audiovisual content, but it has some significant new zealand phone number differences and new advantages for advertisers.
Pluto TV, which is now available in the United new zealand phone number States, Germany, Switzerland, Austria and the United Kingdom, offers “entertainment, interesting content for all tastes and with something very special, which is that it is a totally free platform . We do not ask for new zealand phone number any type of registration, credit card or email », tells MarketingDirecto.com Carlos Martínez, VP Ad Sales, Affiliates & Digital Media Iberia of ViacomCBS new zealand phone number International Networks.
En un mercado repleto de servicios y plataformas new zealand phone number que ofrecen una amplísima oferta de contenido, los usuarios pueden llegar a sentirse abrumados. Pero el objetivo de Pluto TV es precisamente lo contrario. «Hemos hecho focus groups en los diferentes países donde estamos operando y una de las cosas que nos decían era que, en el momento en el que ellos new zealand phone number pagan una suscripción a una plataforma sale leads de pago les entra una especie de estrés por aprovechar bien el tiempo y no equivocarse en el contenido que están viendo«, explica Martínez. «Con Pluto TV es totalmente lo contrario, te puedes relajar, probar, ver un día una serie, si no te gusta ves otra. No hay prisas, no estás pagando por ello, new zealand phone number no hay presión», recalca
