Privacy is one of the key issues for all the actors in the advertising industry that IAB Spain, IAB Europe and the rest of the national IABs represent. Following the anun ci or by Google last week on Google Ads, as has pub l i c ad or IAB Europe , a public dialogue will, in the coming days, to address the impact of this announcement and possible Lebanon Mobile Database implications for advertisers, ad tech intermediaries, and publishers. Google’s ad has been positioned as necessary to ensure consumer privacy protection. However, the sophisticated data protection laws of the European Union already guarantee consumer protection and, for IAB Spain, effective consumer protection does not imply that personal data is not processed for the delivery and measurement of digital advertising, rather, it is always done within strict compliance with the European privacy framework. 
Along the same lines as IAB Europe, we are committed to an innovative and dynamic future for digital advertising in which advertisers, publishers and consumers have a wide range of providers to choose from : solutions without identifiers, along with others that are based on in an identifier. In this regard, it is relevant to note that important innovations Brother Cell Phone List are taking place in approaches that are equally legitimate from the point of view of privacy and consumer protection. We are confident that all players in the digital advertising environment, including Google, can work on a European cross-industry open source standard developed to ensure compliance. And that this accommodates all existing solutions and those that are developed within compliance with the standard. During the next week there will be a Town Hall, organized by IAB Europe, in which all participants will be able to present their doubts and questions to Google in an open session for IAB EU, IAB Spain and other national IAB associates. Soon we will share more details about it with the IAB Spain associates, so that they can attend and participate in the session.