Lionsgate Movies shows the Power Rangers team ready to take on Rita Repulsa and they do it by giving them a touch of greater power and, as we saw before, with redesigned costumes that make them look like superheroes. In fact, in the new trailer released at the weekend, the production company takes the opportunity to refer to the most famous superhero Sweden Mobile Number Database universe: Marvel, since in second 23, the Blue Ranger asks Zordon if they are like ‘Iron Man or Spider -Man ‘ . The video has accumulated more than 1.2 million views on YouTube, but it had a whole digital marketing strategy behind it. Lionsgate made several posts on both Facebook and Twitter to invite users to follow the trailer release via Live Streaming on Mark Zuckerberg’s network.
By publishing new promotional content, they obtained more than 67 thousand Reactions and 695 thousand reproductions, in addition to being shared by more than 9 thousand people, while the trailer as such accumulates more than 3.4 million views. All as part of the marketing strategy for the film that will be released on March 24. The strategy to revive this famous franchise from the 90s is not only to appeal to the nostalgia and deep engagement that it built over the years with television audiences, but to return with a new image that resembles Marvel characters. -In fact when the costumes were revealed that comparison was made – in order to “target more mature audiences and win new fans”, in the words of Andrew Menzies (Production Design), for Entertainment Weekly a few months ago.
But the reference to Marvel is not free, everything has a reason. At least that is what can be interpreted as Walt Disney Studios Motion Pictures is among the credits as producer of the film, in which Phone Number List Lionsgate and Saban Entertainment carry all the weight. It should be noted that not only does it seek to bring the franchise closer to the fall of Iron Man and Spider-Man , but with the other great universe of superheroes because a few months ago a mini crossover of Power Rangers with the Justice League was also announced , agreed between BOOM! Studios and Saban Brands.