A product launch consists of a series of tactical communication and advertising activities. The main objective of these activities is to communicate to the market about the existence of a new product as well as its properties, at the Brazil Mobile Database same time that it begins to transmit its position in relation to the needs of customers and possible competitors. The launch of a new product is a process that aims to introduce said product to the market. Many of the problems that can be generated with a product can be caused by poor planning or execution of a launch plan. It is always necessary to define launch objectives, desired results and indicator in order to monitor success.
It should always be kept in mind that the launch does not represent the end of the development, but the beginning of the sale. Once a product has been launched, it is necessary to have control over the indicators set in advance to determine the objectives achieved and those that need to be worked on. Launching is just the beginning of a process that needs to be completed later. Immediate control of the effects of the launch and its evaluation to verify results is essential. Without proper tracking, much of the spin effect can be wasted. Launching a product requires perseverance and proper planning, organization, direction, and control. The product must be considered in a way that it can meet the needs of consumers, it must perform reasonably well, and produce a profit. Despite a market strategy being developed, if the product is not good enough, its chances of success will be limited. 
The right time to launch a product depends on external and internal factors. Internal factors include having an efficient logistics and distribution system, having a pool of trained salespeople, and a flexible marketing plan that includes all the elements necessary for success. It is also very important Brother Cell Phone List that the market is properly selected, this means knowing the people who will eventually be able to purchase the product or service and when they will. Mobile marketing can also be used as part of a product launch. Mobile marketing can be defined as the activity dedicated to the design, implementation and execution of marketing actions carried out through mobile devices.
Mobile devices have some advantages since they are small digital media, easy to use and handle, which allow their transfer to any place without difficulty and whose consumption is done without the need for an electrical connection. The most recognized mobile devices are cell phones, iPods, portable consoles, GPS navigators etc. The main mobile marketing actions [that can currently be worked with are mainly the development of communication campaigns consisting of sending SMS or MMS through mobile devices, either informative or promotional, In addition, communication campaigns can be carried out consisting of the use of mobile devices as a means for people to participate in promotions, contests or raffles that have been previously announced in other media such as radio, press or television.