Retailers in Spain accelerate their technological transformation due to the pandemic

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Retailers in Spain accelerate their technological transformation due to the pandemic

The Becoming Retail report , prepared by Salesforce and netherlands phone number free presented exclusively during the third meeting of the ‘Observatory of Retail in Spain’ – forum for debate and reflection on the netherlands phone number free distribution and commerce sector organized by Salesforce – points out these changes in retailers in Spain in its conclusions. The three traditional technologies that retailers believe will have a greater role in this digital transformation that they are ‘suffering’ are, according to business netherlands phone number free leaders:

The study also indicates that, in relation netherlands phone number free to consumer channels, within three years 25% of sales will come from the brand’s website , 26% from retail, 33% from online marketplaces and 16 % of emerging channels , among which are the different social media platforms and even online games like Fortnite. It must be made clear that, given the moment in netherlands phone number free which we live, technology is not the only word within the definition of retail or retailer . Values ​​are what are more important than ever in the Era in which we live. Trust is the main one, since it is appointed by 60% of retail company leaders, which is 25% more than its valuation in non-disruptive times . As the next value, mentioned by netherlands phone number free % of those surveyed, we found the focus on the client,

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“Connecting with customers, understanding netherlands phone number free and using how what is called customer intelligence works is critical for industry leaders,” said Rob Garf, VP of Strategy and Insights for Salesforce, Retail & Consumer Goods. “The important thing is to stay focused on the consumer experience, on how their life can be enriched and sale leads simplified.” Digitization of netherlands phone number free Spanish retailers with a clear strategy At the round table that followed the presentation of the report, Laureano Turienzo, president of the Spanish Retail Association, was in charge of guiding the netherlands phone number free conversation:.

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