During the confinement concealed by the poland phone coronavirus pandemic , digital consumption soared and users spent 25% more time on the internet. Although these levels have been reduced after the end of the state of alarm, Spaniards continue to connect to the network of networks more than in pre-Covid times . Specifically, they spend 169 minutes a day in this medium (3% more poland phone than at the beginning of 2020). These data are part of the “Post-Covid Digital Scenario” study prepared by Gfk, which aims to analyze the evolution of digital consumption in Spain during 2020 and offer an X-ray of the trends in digital consumption in the poland phone coming months.
The main conclusions of this study were poland phone presented this morning at an online event attended by the MarketingDirecto.com team. The future will be digital or it will not be. And it is increasingly complex, more multi-device and completely transmedia: that is why we poland phone must have the ability to know it, measure it and equip ourselves with the tools that allow us to know the behavior of the origin of all this digital consumption: the person “, says David Sánchez, Digital Solutions Director at GfK. Not poland phone surprisingly, the
On the one hand, at GfK they focus on the growing poland phone trend of cocooning , which is reaching record levels thanks to digital consumption derived from the greater time that users spend at home due to the pandemic. Spaniards consume more media and sale leads entertainment than ever (a growth poland phone of 26% during the state of alarm and 3% in the new normal). They also consume more television non-traditionally through VOD platforms such as Netflix and HBO. In the new normal, interest in the Home and Decoration category has grown poland phone by 10% and delivery platforms such as Glovo or Just Eat have 17% more unique users.