The adoption of new technologies to incorporate them into marketing and advertising strategies by brands is a trend that has become very important in recent years. The bots are one of these technologies to gain greater sympathy from the major commercial firms, their application in services attention to the customer is a trend increasingly present. For the next Latvia Phone Numbers four years alone, these types of virtual assistants are expected to facilitate 40 percent of mobile interactions , according to Gartner projections. Starbucks is one of the main coffee shop chains in the world, which is characterized by seeking through its marketing campaigns to strengthen the bond with its customers. Now, the Seattle-based company has launched a new tool aimed at precisely this: offering a better user experience to its audience.
This is My Starbucks barista, an app that was presented last December but now has a new function that allows iOS users and the voice assistant Alexa (from Amazon) to place orders and pay remotely. This is an extension of their Mobile Order and Pay feature app . The idea, according to information from the company itself, is that, in the iOS function , users will be able to place an order in the same way they do in stores, personalizing their drinks and paying for them from their smartphone. Meanwhile, through Alexa, they will have the possibility of reordering an already established or standard order only by issuing an order to Amazon’s artificial intelligence assistant. In both cases, customers will only have to attend a Starbucks point of sale .
Without a doubt, this is one more step towards the digitization of services, in particular of retail stores. However, we cannot yet confirm that it is available to the mass market, since the new My Starbucks barista function will be available only to a thousand iOS customers-users in the United States, while the company prepares its expansion in that country during the Phone Number List second half of the year. From 2017, in turn, the Android version will have to wait a little longer, later this year. The Seattle company is not the only one moving forward with the incorporation of artificial intelligence into customer service programs in order to improve the user experience. Other brands already have efficient programs, such as CNN that, through Facebook Messenger, shares the latest news (breaking news) according to the topics that interest the users who follow it. The news chain is joined by other brands such as American Express, the NBA and the Washington Post, among others.