Super Bowl LI. Brands also play on social media

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Super Bowl LI. Brands also play on social media

The Super Bowl is one of the most important sports and television events of the year, each edition is expected to have a large audience, last year alone it had 119 million viewers in the United States, according to data from Nielsen. The game in which the winner will lift the Vince Ghana Phone Numbers Lombardi trophy and be recognized as the NFL champion is one of the most attractive events for brands, who see in this space an important showcase to reach the target audiences.

Just for Super Bowl LI , which is broadcast on FOX, the 30-second advertising slots had a cost of 5 million dollars, on average, according to data released by AdAge. The event that began at around 5:30 pm – Central Mexico time – is used by brands, not only those who were able to pay for a space during the broadcast of the game; social networks become a playing field, in which all brands seek to win. Before the Pepsi-sponsored Halftime show starring Lady Gaga, more than a million tweets with the hashtag #SuperBowlLI had been posted on Twitter. We show you some actions that have been undertaken in the last hours:

Estimates from AT Kearney project revenues for the global sports market in 2017 of $ 90.9 billion . Only in Mexico there are 54 million sports fans, according to the pollster Mitofsky. From this market, NFL fans are growing more and more; However, in social networks it has Phone Number List been reflected that those who follow soccer are more, at least in this start of the Super Bowl. And it is that only on Twitter, there are only two trends related to The Big Game; one sponsored by Samsung, under the hashtag #HagamosTeamBack and the second, #ThatsEpic, also sponsored by Bud Light México. While there are more related to Liga MX, without being sponsored: #Pumas, Chivas 1-1 Santos, Pizarro, Diego de Buen and Fierro, at least so far.

 

 

 

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