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  • The average investment of large Spanish companies in digital marketing was 4.2 million euros during 2016

    As shown by the “Digital Barometer”, prepared by ISDI, within the framework of the Chair that it maintains with the Complutense University, and by the aea (Spanish Association of Advertisers), on the positive side, last year was characterized by greater professionalization, commitment to the training and adoption of new channels and tools make up the Colombia Cell Phone Numbers List evolution of digital marketing in Spanish companies. The tasks that remain pending, among others, are related to “the scarce use of social networks (they are present but are not used on a daily basis), the lack of updating of the websites and the improvable usability in the mobile environment “, such as They explain from this fifth edition of the study to know the degree of Internet penetration and new technologies in Spanish companies.

    Among the main conclusions that stand out in this Barometer, carried out with the data provided by companies of consumer goods, banking, automotive, insurance, distribution and retail , telecommunications, technology, energy, health, tourism and transport, food and the Internet are: “84.8% of companies already have a specific Digital Marketing team. Among the companies that still do not have it, this task falls, in 73.9% of the cases, in the Marketing Department. 30.5% of Digital Marketing departments are less than five years old (13.1% do not exceed two); The largest group is between five and six years of experience, 30.4% and 23.9% accumulate an expertise of ten years. The presence of digital marketing in training plans is growing: 58.6% of companies have a specific program.
    Online sales :

    100% of the study participants have more than one web page for their commercial brand, although in 63% of the cases these are sites with ten or more years. Only 4.4% of companies have renewed their website in the last two years; 73.9% of companies sell products or services online (which represents an increase of 9.6% compared to last year) and all of them have e – commerce ; 17.4% neither have it nor is it part of their future strategy; For most companies, 58.8%, the online channel represents a percentage of between 1 Phone Number List and 10% of their sales; 11.8% of brands sell up to 20% through the Internet and 8.8% between 20 and 30%. Objectives of the online channel : Both actions off as online pursue a majority of customer acquisition, although digital marketing contributes significant nuances, like attracting users to the web rather than physical stores is sought (30.4 versus 4, 3%) and that they begin to take advantage of other features of the Network such as capture through content (15.2%) and its use to inform about new products (13%);
    The offline channel , for its part, continues to be the majority for brand creation 28.3%, a goal that only 8.3% of the digital shares clearly pursue.
    Investment in media :

  • Nordstrom sees criticism of Trump as excellent publicity, share prices continue to rise

    After Nordstrom announced that it would no longer sell Ivanka Trump products , and subsequent criticism of her father’s company, Donald Trump, the firm was widely mentioned in the media, such Chile Mobile Number Database that its share prices continue to rise. If the president of the United States, Donald Trump, thought of affecting Nordstrom with his criticism, it was the opposite, since the price of the company’s shares has risen more than 7 percent since last February 8.

    In Trump’s criticisms of the company, he said that “it was unfairly treated by Nordstrom”, while the company assured the decision to no longer sell Ivanka Trump products worked for them to “break through.” However, following the cancellation announcements and criticisms, the company fell slightly before starting to rise and surpassed the barrier of $ 46 per share, while before Trump’s remarks, the share price was $ 42.65.

    The rise in its shares is helping the company recover almost all of the losses it had since the beginning of the year, as the retail firm has been fighting in the market against retail giants such as Walmart Phone Number List and Amazon. Although Trump supporters may not be buyers of Nordstrom , the firm will inspire many people to buy in its stores, however, analysts believe that if Trump proposes it, he could initiate media attacks against the company, since it “has the ability to create a bloodbath and I could do it without problems.

  • Mark Zuckerberg evolves virtual reality proposal for Facebook

    Although he continues in secret the projects of Mark Zuckerberg to bring virtual reality to Facebook users, the correct thing is that he continues to experiment with new products, from virtual reality on Chile Phone Number List mobiles, with headbands to a new product, as announced on his social network . This is Oculus, his Virtual Reality ( VR) company with which I recently went to court for allegations of technology plagiarism, the same one with which he announced that he is testing new prototypes for virtual reality controllers.

    Inspired by the Minority Report movie, Zuckerberg tries on virtual reality gloves to be used as a keyboard to complex designs. Also, he tested them alongside his Rift headset, in what appears to be a VR kit. According to Zuckerberg , they continue to work on new ways to bring augmented virtual reality to users of the social network, and the gloves are the closest thing to the goal, since with them you can draw, type on a virtual keyboard, and even play to shoot with them as if it were Spider Man.

    The gloves have sensors that detect position in virtual time and space, plus the Rift headphones are wireless. The Facebook-owned company previously released handheld touch controllers, however Phone Number List they don’t have the flexibility and dexterity of gloves, especially when it comes to typing and playing while wearing them. Oculus isn’t the only company that works with virtual reality, HTC has a couple of controllers that work like handles, while Valve works with its own line of virtual reality objects. Oculus’ rise began in 2014, when it acquired Nimble VR, a company specializing in hand-tracking technology, showing it as the company that dominates the advancement of VR technologies.

  • Amazon could buy Macy’s to expand ties with retailers

    After the Macy’s retail chain reported that it would close 100 stores and lower the curtain on 15 percent of its stores, and a failed acquisition attempt by Hudson Bay, Wall Street analysts predict that Amazon could buy the great retailer. Wall Street analysts believe that Amazon’s plans Cayman Islands Mobile Number Database to open stores match Macy’s situation , and that the retail giant would gain a foothold with key retailers, particularly in the apparel business. Likewise, if Amazon had more physical stores, it would ensure consumers a place to pick up their items purchased online and would be centers of attention in case of returns.

    Experts say that Amazon needs to sell better brands, a more curated assortment and physical places to return items, where customers are the help to secure the fit, in addition to that Macy’s would give Amazon greater credibility in the administration and authority of fashion, outweighing the benefits over the risks. Likewise, they estimate that store rent payments, plus associated costs, plus maintenance may not be within Amazon’s objectives, in addition to all the workforce that it would have from one day to the next.

    Financial experts believe that the fact that Macy’s struggles to remain relevant makes it vulnerable to an acquisition, although they believe that if Amazon wasted resources on purchases, its investors Phone Number List could reveal themselves. However, the Macy’s acquisition would extend Amazon’s presence in rural areas, where it would face less competition from any chain. The retail giant has not commented on the acquisition rumors, however, Macy’s has 7 stores in universities, which increases purchase speculation.

  • Twitter bets on new streaming video formats, what for?

    After Twitter shares reported a 10 percent drop on the New York Stock Exchange (NYSE) , analysts believe that the social network is betting on live video streaming to seek to monetize that content Cayman Islands Phone Number List and fill the gaps that the economic losses have left him. According to the Warrick School of Business, the bluebird has been betting since mid-2016 on BuzzFed or Bloomberg broadcasts on NFL or MLB seasons, as well as political shows.

    Proof of this was in the last Super Bowl 51, where Twitter partnered with the NFL, whose transmission was seen by 3.5 million viewers on the social network. Of them, 55 percent were under the age of 25 and another 25 percent were international audiences. During the last quarter, Twitter streamed 6.6 million hours of video through Periscope. Analysts predict that the social network may have the same number of hours but through its platform in the first quarter of 2017.

    Since the fourth quarter of 2016, Twitter increased its ad engagement by 151 percent, compared to the previous year, which the company said was driven by video ad impressions and insertions. The firm seeks to reverse its quarterly losses, coupled with the fact that in the Phone Number List fourth quarter of 2016 it only added 2 million new users, so the company now focuses on live video, because it offers advertisers the ability to reach audiences in the right context and at the right time.

    For the Warwick Business School, Twitter “has no choice” but to invest in streaming because “they are running out of time” and the firm could begin to lose brand value, as happened at the time to Myspace. During the fourth quarter of 2016, Twitter created 600 hours of live video from 400 events, which saw 31 million unique viewers tuning in to various types of content, although that did not ensure that they would follow the broadcast for long.

  • John Carpenter announces on Facebook who will direct the new Halloween movie

    It is clear that the nostalgia formula works quite well for Hollywood when reviving franchises that were successful in previous years, so year after year we see reboots, remakes or some spin-off of franchises Cameroon Mobile Number Database that marked generations. One that did quite well is “Halloween” (1978), creation of John Carpenter , which has generated 400 million dollars (the complete saga), according to Box Office, it seems little, but remember that we are talking about horror movies and almost forty years ago.

    Last year we told you that the franchise will return to movie theaters and will do so at the hands of its creator, considered one of the most important directors of horror films, although this time he will do so only as a producer and creative advisor. Now, Carpenter also serves as one of the main ambassadors of the film since he was in charge of announcing through his Facebook profile the name of the director who will revive his work and when the premiere will arrive .

    The new “Halloween” movie is due to the fact that Blumhouse, producer responsible for the ‘ Paranormal Activity ‘ saga and Phone Number List the drama ‘Whiplash’, managed to take control of the next films in the saga, and also convinced Carpenter to be part of this draft. Now the director (now producer) revealed that David Gordon Green and Danny McBride join to complete the creative team, Green as director and together with McBride will write the script. He also took the opportunity to set a premiere date; It will be on October 19, 2018.

  • Learn about the latest tricks to enjoy Netflix even more

    At the end of the fourth quarter of 2016, Netfix had a net profit of $ 186,067 million, which represented an increase of 52.2 percent, which translated into annual revenues of $ 8,830 million. The platform already has more than 93 million subscribers around the world and its service reaches more than 190 countries with content made in the United States Cameroon Phone Number List and by country, made by local filmmakers, which makes Netflix the undisputed leader in streaming. It is a Chrome browser extension and allows you to change the video quality based on your connection, rather than Netflix doing it. It can avoid problems such as you are watching content and playback suddenly stops due to a high and low in your connection. Super Netflix allows you to add custom subtitles and prevents you from annoying spoilers.

    The streaming platform plays according to your internet connection, so you will not always be able to see content in high definition, but this can be activated manually, when you go to your account to the playback sector you will be able to select the high quality option, in the data plan section. With this page you will always discover the latest releases around the world, it is something like “the definitive list”, and if you have time you will be able to see the catalog of the more than 13 thousand films available around the world. The films are organized by genre and duration, plus you can see in which countries they are available.

    Believe it or not, Netflix has secret categories that classify content in very specific aspects. Netflix Categories is a Chrome browser extension, it will allow you to browse directly through all Netflix Phone Number List content and you will be able to bookmark the categories you find. This is Fleex, an application that synchronizes subtitles of the language you prefer according to the program or movie you are watching. The app is compatible with Netflix movies and series.

  • Marvel Unveils Avengers Infinity War Trailers

    Without a doubt, the Marvel Cinematic Universe (MCU) is one of Disney’s most successful projects that, since it bought Marvel Entertainment for $ 4 billion a few years ago, has been dedicated to Cambodia Mobile Number Database exploiting value. marketing of the brand and its franchises. This weekend Marvel did it again, took advantage of social networks to surprise fans and give previews of what will be one of its great productions in the future that will continue the saga of The Avengers .

    Through his Twitter, Facebook and YouTube accounts , he presented part of the cast that will be present in Avengers: Infinity War . It was with a video that shows something from behind the scenes of the filming that it was possible to know that Robert Downey Jr. (Iron Man), Tom Holland (Spider-Man), Chris Pratt (Star-Lord) will be in the film whose premiere is scheduled for May 2018.

    In the video shared on networks, producer Kevin Feige said that with “AInfinity War” the culmination of the Marvel Cinematic Universe is reached. This installment will be directed by Joe Russo. Disney Phone Number List and Marvel will want this film to repeat the success of other MCU productions, such as Captain America: Civil War, which grossed more than $ 1.13 billion and Avengers: Age of Ultron, with $ 1.405 billion, according to Box Office.

     

  • Pacific Rim 2: This is what the new Jaegers could be like

    When it was confirmed that a sequel to Pacific Rim would be made with a new cast, director but again with a story by Guillermo del Toro , it became a trend on social networks thanks to John Boyega Cambodia Phone Number List confirming on his Twitter account that he would be one of the protagonists . The actor – known for his participation in Star Wars: The Force Awakens – again gave clues on social networks of what happens with the filming of the film produced by Legendary Entertainment and Universal Pictures .

    Boyega published a few days ago a photograph of him characterized as Jake Pentecost in Pacific Rim: Uprising and this week some images of the new look that the Jaegers will have in the film, which is scheduled to premiere in February 2018, were released. It should be noted that Legendary Pictures is in the process of production and filming of the film, and it has not been confirmed if the images are official, however, that does not prevent, intentionally or not, from carrying out some marketing actions that help keep the new installment current.

    The producers’ goal is to better capitalize on the original version directed by Del Toro, which, although it did not have the impact at the box office expected by Warner Bros. , raising around $ 406 million, according to data from Box Office Mojo, did achieve a deep engagement Phone Number List thanks to the fact that it accumulated a large number of fans around the world who have motivated the creation of various forms of merchandising such as comics and action figures. Let us remember that for this second installment, Guillermo del Toro will only act as producer of the film, since the direction will be in charge of Steven S. DeKnight, Thomas Tull, Mary Parent, Jon Jashni will also participate in the production.

  • Are you a music lover? With these tips you can enjoy more Spotify

    Streaming music platforms currently have more than 100 million premium subscribers in the world, with Spotify offering a catalog of more than 30 million songs, and rapper Drake was the most listened to artist, with 4.7 billion views. According to investment bank Bulgaria Mobile Number Database Goldman Sachs, streaming music revenue will reach $ 104 billion by 2030, with Americans streaming 431 billion songs in 2016 alone. Among the options you have to enjoy your Spotify even more you will find: Regardless of whether you are Premium users, you can equalize the music as you prefer. Although it only applies to iOS users. In the menu of the three lines you will choose configuration, and then enter playback and there you will find the equalizer.

    It is an application that will help you learn songs in the language of your choice, since you only need to start playing songs for a box to be activated where lyrics will be synchronized with music. The app is available for iOS and Android. This option will be one of the most useful so that Phone Number List you do not exhaust the capacity of your cell phone, but of your microSD memory, although it only applies to Android. In configuration, then in storage you can choose the option to “save to microSD”. Many Spotify reproductions come from PlayStation 4 consoles, but with the latest updates you will be able to play and listen to your playlists in the background, however, it is not possible with previous versions the music was interrupted when you started to play.