long informative emails. Step 2. Identification by sender names its better for the or to use different sender names for different email groups. Therefore. we divid the email addresses into conditional groups and creat a sender name for each group. For example. emails with only about new product releases. promotions. and special offers come from the stripo team. while marketing digests come from stripo weekly. For emails from support. we creat personal addresses. such as kyril from stripo. In this way. subscribers immiately see the brand name. but at the same time. they understand who exactly the email is from and what to expect from it.
Some emails are sent from the ceowhile
others can be sent from someone from the team. In these cases. we use that persons signature. In this way. we personalize not only our emails but also the sender. Exa UK Telemarketing Data mple of using different email senders step 3. Target work with segments i create email templates in stripo. export them to yespo. and send them to different segments of contacts. For segmentation. yespo has an incrible rfm tool that analyzes subscriber activity: segments are creat by the number of emails open and the last time they were open. We have creat segments of contacts who did not open any emails.
who open emails a long
time ago. and who open the emails regularly. User segmentation in rfm table this is how i use these segments: to the most active readers. i send all our em Singapore Email List ails; to those who read them at some point but stopp reading them. i send them emails about innovations. such as the creation of a signature generator in stripo; to those who do not read our emails often. i send fewer emailsmostly digeststo arouse interest