With the looming “cookie-free” horizon of the iran phone number digital ecosystem, Tappx , a leading AdTech company offering technology for digital advertising on mobile, desktop and OTT / CTV devices, today announces the launch of Contextualize-It . The world’s first comprehensive contextual advertising solution for video and display iran phone number campaigns, enabling better and more relevant contextual targeting of campaigns . Furthermore, an existing gap in the industry is thus covered, since until now contextual targeting was focused on the written content served through the different iran phone number digital platforms.
Tappx’s patent- pending technology iran phone number Contextualize-It , which has been funded by Horizon 2020, the largest research and innovation program in the European Union, is the result of more than two years of technological development applied to audiovisual content And now both media and brands iran phone number will be able to have access to contextual targeting for video and display campaigns based on the audiovisual content that the user is consuming. The use of AI in Contextualize-It makes it possible to analyze the images and audio of the videos and identify objects, places and iran phone number dialogues ,
with which metadata are generated through which campaigns are segmented using the contextual categories of the IAB iran phone number and / or depending on keywords. In addition, the algorithm is capable of identifying the different scenes that the video is made of and defines the best moments to insert an advertising cut , thus ensuring that the user sale leads has the best possible consumer iran phone number experience. The technology is available through the Tappx SSP , and the first advertising medium that Contextualize-It has implemented is PlayOn Content, a platform for video monetization and distribution that works with leading media such as Huffington Post. New media will soon be incorporated into the solution in order to offer brands a relevant iran phone number contextualized video inventory.