Telegram will launch its own advertising platform and begin to monetize its application

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Telegram will launch its own advertising platform and begin to monetize its application

The Telegram messaging app will begin to monetize the app now italy mobile telephone codes that it is approaching 500 million active users. “A project of our size needs at least a few hundred million dollars a year to continue,” said Pavel italy mobile telephone codes Durov, founder of Telegram, in a post on his account explaining his decision. Most of the company’s expenses so far have been paid from Durov’s personal savings, as he explained. However, the current growth of the app requires “adequate funding . ” At this point, the company could decide to sell the company, italy mobile telephone codes an option that they discard. “

We are not going to sell the company like italy mobile telephone codes the founders of WhatsApp . The world needs Telegram to remain independent as a place where users are respected and a high-quality service is guaranteed, ”he says. The idea is therefore to generate income from next year “in accordance with its values ​​and promises.” All the features that are currently free will remain free, italy mobile telephone codes but will add some new features for commercial teams or advanced users that will be paid . On the other hand, Durov ensures that the Telegram functions dedicated to messaging will remain ad-free , calling it a “bad idea” to italy mobile telephone codes display ads in private chats.

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In addition, Telegram will focus on putting an end to italy mobile telephone codes the intrusive ads displayed by the owners of some of the mass public channels with the launch of its own advertising platform that is “easy to use, respects privacy and allows us to cover the costs of servers and traffic. “If we monetize large public channels through the advertising sale leads platform, the owners of these italy mobile telephone codes channels will receive free traffic in proportion to their size. Or, if Telegram presents premium stickers with additional features, artists who make stickers of this new type will also get a share of the profits. We want millions of Telegram-based creators and small businesses to prosper, enriching the experience of all our users, “explains italy mobile telephone codes Durov about the benefits of this change in the platform.

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