The authorities increasingly convinced of the monopoly of big technology, which could completely change marketing and online advertising or e-commerce

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The authorities increasingly convinced of the monopoly of big technology, which could completely change marketing and online advertising or e-commerce

The word monopoly has been linked in headlines, analysis and reports to the names of the big technology companies in recent years constantly. In a relatively few years, the giants of the network have been climbing positions and have been taking an increasingly high part of the distribution of the pie in income generated by the network. Their positions are very firm and their weight against other potential players is very high. So much so that if the market is analyzed by looking at their joint positions, it can be concluded that they are the market. There is already talk of a duopoly about Facebook and Google.

But one thing is the analysis and the headlines in the press, others are the movements of the market and the activity of the public administrations. There, in those last points, is where the network giants are having big problems right now, problems that affect all of them and that also come from Spain Mobile Database several fronts. They are also problems, the consequences of which could lead to a tectonic change in how business is done online and what future awaits in marketing, advertising, big data or e-commerce for internet companies. Pressure against Google, Facebook or Amazon has been increasing in the European Union in recent years. Google received a billion-dollar fine in 2017 and another in 2019 , both for abusing its dominant position in the market. Amazon could be the next, as the European Commission finalizes an investigation in this area . Spain Mobile Database

And Facebook has even threatened to leave the European Union, not because of a monopoly investigation but because of a data issue, which is another delicate point in the relationship between the Internet giants and public Brother Cell Phone List bodies. Community justice has ruled that they cannot share data from Europeans with the United States and now Ireland has to apply it. If you do, Facebook warns, they will stop providing service. For the European Union, in one way or another, the American tech giants seem, or at least that’s the feeling it gives from outside, one of the great priorities. At home, however, these companies don’t have it any easier.

A report has been presented in the United States Congress, prepared by the Democratic group, which concludes that Apple, Amazon, Facebook or Google have too much power in their respective markets. They are de facto monopolies, they warn, and must be regulated. “These four corporations increasingly serve as gatekeepers in commerce and communication in the digital age,” they point out , pointing out that this position gives them “an enormous capacity to abuse that power.” And, as some American politicians had pointed out before (it was one of the things Elizabeth Warren said in her race to become the Democratic presidential candidate), her power should be fragmented. They cannot go on, alert, doing everything they do. These conclusions come after a months-long investigation (which included both parties, although only these conclusions come from the Democrats).

The four companies have already defended themselves against these accusations, but the truth is that only the fact that these conclusions have been reached is a basic problem for them. If a political shift occurs in the United States in November, as polls seem to indicate, and the Democrats regain the presidency, this analysis could impact how tech markets will regulate. And, whatever happens, the conclusions work as a legitimizer for what the media and the competitors of these companies have been denouncing for some time. These conclusions are more fuel for the bonfire.

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