To complete this definition of email marketing, it’s also important to understand the benefits of this marketing strategy for your business. The first is undoubtedly creating a direct and more personal connection with your customers. Similar to SMS marketing, you have a simple and effective way to send them the right email at the right time.
But mailing also offers you other advantages , such as:
A high ROI
For every euro invested in emai cyprus phone number library l marketing, your company earns an average of 36 euros . This makes it a particularly profitable direct marketing channel for reaching your audience and easily achieving results.
The costs associated with email marketing can be divided into two:
By 2024, most email marketing service providers offer free plans , up to a certain number of subscribers in your mailing list or emails sent per day/month. It’s no surprise then that email marketing is so affordable, allowing brands to boost their growth with a minimal initial investment.
A targeted channel, easy to personalize
9 out of 10 marketers believe personalization is key to boosting the impact of their sales strategy. Consumers expect companies to share identifying the unique characteristics of your brand content that aligns with their buying habits, interests, demographics, and more.
Email marketing makes it easier to send more relevant messages to your audience, making them more likely to convert them into active customers. Email marketing tools all offer contact segmentation features that allow you to target them with personalized content.
This can be as simple as adding the user’s first and last name at the beginning of the message, or sharing offers that match their purchasing preferences.
Easy to analyze performance
Email ROI can also be explained by resource data the plethora of KPIs you have at your disposal to analyze the performance of your campaigns. From deliverability rate to open rate, click-through rate, and conversion rate, your email marketing tool allows you to better understand how your audience interacts with your content.
Using this highly accurate data, you will be able to refine the content of your emails, your segmentation and the targeting of your campaigns so that they are as effective as possible.
