The Death of Tracked Redirects – What’s the Threat of the Black Age Threat to Affiliate Marketing?

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The Death of Tracked Redirects – What’s the Threat of the Black Age Threat to Affiliate Marketing?

All tracking requests may be blocked at the browser level very soon. Firefox already wants to delete cookies generated through redirects. In the long run, this can lead to affiliates not being able to make money from affiliate networks that work through redirects. Mozilla Firefox has announced ETP 2.0 , a new anti-tracking policy. Every 24 hours the browser algorithm Uruguay Mobile Database will delete the cookies used by affiliate platforms and other tracking services. These settings will be enabled by default for all browser users. Therefore, Mozilla aims to prevent user data from being collected without their consent and to limit the possibilities of tracking redirects.

Mozilla is one of the first companies to announce such innovations, but other companies are likely to follow suit throughout the year. Thus, Safari has already reported intense activity in this area, Google, in turn, has banned sequential redirects for Google Ads ads on Android and plans to ban them on other devices. Today, Mozilla’s market share is relatively low (8.5%), but in the event that larger browsers join the trend and restrict redirect tracking in other ways, the negative effects will follow. both on the affiliates and on the advertisers and affiliate platforms. A tracking redirect is a tracking method that transfers information about publisher clicks to the advertiser through intermediate tiers. It is these that can ultimately be affected by browser restrictions. Uruguay Mobile Database

The user clicks on the affiliate link that leads to the advertiser’s website. You are redirected to the website of the ad network. The website writes a cookie with the unique number of clicks in the user’s browser and redirects Brother Cell Phone List the user to the advertiser’s website. The advertiser’s website also saves this same value (the number), through the GET parameters of the affiliate link.
When the user performs a conversion action, the advertiser’s website delivers the value to the affiliate platform.
If Firefox removes cookies in the second step, tracking will be impossible. However, we are sure that ETP 2.0 is ultimately one of the first steps not only to remove cookies, but also to completely ban tracking redirects. If so, affiliates will not be able to receive their reward soon.

Admitad comments that affiliate platforms conform to reality. In many cases the cookies created at the time of a redirect are no longer necessary for tracking purposes. The unique click identifier, by which the platform determines which affiliate the reward has to be paid to, is stored on the advertiser’s side, obviously with the user’s consent. For example, the affiliate network bets on a plugin, which tracks differently from the one mentioned above: when the publisher’s website loads, the affiliate links on the user side become ordinary (unaffiliated). Clicking on them takes you directly to the advertiser’s store. As a result, instead of going through the redirect chain, the user goes directly to the store. In parallel, the plugin sends a query to Admitad in the background, but the user does not see it. Along with the query, the click identification data and SubId are transmitted, which are saved in the platform’s database.

 

 

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