has presented this morning the 2nd wave of the 2020 how to find phone number in singapore Digital Media Advertising Investment Study . The report, prepared by the consulting firm PwC, updates the forecasts of last February . And, as a result of the pandemic, investments in H1 are not those expected in the study presented seven how to find phone number in singapore months ago. According to the new data, the market in H1 shows a drop of 16.5% compared to the 2019 data . However, it improves its vision for the second quarter and expects a year-end with a fall of between 8.6% and 11.4% in investment. From IAB Spain they hope that digital will maintain its how to find phone number in singapore leadership as a recipient of advertising investment in Spain.
In addition, they reveal that the results-oriented how to find phone number in singapore and lead generation segments are the ones that have best withstood the crisis caused by the coronavirus. By formats, they point out that Total Display (non-video display, video, native advertising and branded content), the collapse has been 25% , with an investment of 349.3 million euros. Non-video how to find phone number in singapore display has decreased 20%, reaching H1 investment values of 231 million euros. For its part, Video fell 37% (81.7 million euros in H1 2020). Branded content decreased by 22% (25.7 million euros), and Publicidad Nativa is the only how to find phone number in singapore one that presents a positive growth of 23% and achieves an investment of 15 million euros.
Según el informe, redes sociales también how to find phone number in singapore disminuye un 22% con una inversión de 315 millones de euros. La caída Search es menos pronunciada (2%) y la inversión llega a los 492 millones de euros. DOOH se desploma un 58% en H1 con una inversión de 17 millones de euros y Audio Online un 8,4% con 16,7 millones de euros. sale leads Por el contrario, lTelevisión how to find phone number in singapore Conectada crece un 37% y se sitúa en los 3,3 millones de euros. Esta 2ª ola del Estudio de Inversión Publicitaria en Medios Digitales 2020 muestra también las perspectivas para 2020 en cada disciplina. En cuanto a Display total, la how to find phone number in singapore caída estimada en 2020 se sitúa