The future of B2B marketing is in digitization, personalization and content

The pandemic situation has forced B2B companies to mobile phone directory karachi reinvent their strategies rashly. According to the main conclusions drawn from the webinar “Real experiences of success in B2B sales” , mobile phone directory karachi organized by the consulting firm Evercom , innovation and digital technologies are postulated as the most powerful tools to conquer the new market. “Our success has been to be previously prepared and to have invested ahead of time in mindsets to make them come true”, explains mobile phone directory karachi Fernando Meco,

Chief Marketing Officer of SAP Spain. mobile phone directory karachi Meco puts on the table some specific solutions based on the company’s digital objectives: talent recruitment, video production and a close communication relationship between the marketing and sales departments . Jon González, from Vodafone Empresas, confirms the efficiency of this last point. Pedro Fernández, Marketing mobile phone directory karachi Director of DELL Spain, states that in his company efforts are directed to exploiting the power of Artificial Intelligence . Evercom, for its part, proposes the reinvention of storytelling applied to this sector. In the words of mobile phone directory karachi Ander Serrano, director of Businesscom, “the ability to create a narrative and sustain it over time provides leads”.

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In general, there is a very positive outlook when it mobile phone directory karachi comes to virtual reality events ; especially now, they operate as a great substitute for physical events. From DELL, for example, they are very enthusiastic about the concept. sale leads On the other hand, Laura Marín, mobile phone directory karachi from Zendesk, warns of the ” double side of the coin ” and the risks of this tool in terms of user safety. However, for the future, mobile phone directory karachi he predicts a correction of these drawbacks in favor of a full and profitable utility.

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