This trend, which is being a fundamental part of marketing strategies, is currently one of the most popular and simple in the world, because it is only a matter of finding the right person to create a link between you and your clients, they call themselves influencers . These people who manage to create a close bond between users and brands aim to spread the Buy Venezuela Cell Phone Numbers messages and content of the companies, either through publications or graphic material, becoming brand ambassadors. This type of element in marketing is very profitable when carried out correctly, the plan is to find the one that has part of our target audience among its audience, so you will achieve a return on investment quickly. Currently, 77 percent of advertisers use influencers in a product launch according to studies by the Merca 2.0 Research Department.
How to choose the candidate in the right way? In principle, you should not look only at the number of followers you have, you must pay attention to the one who adheres to your values and who is aimed at the same market. As we have mentioned before, quantity does not mean quality, having a large number of followers on social networks does not mean that it is very effective. Lean towards the one who has a quality standard in their publications and who adheres to the message that you want to send, your choice will be vital to help or harm the image of the brand, in the same way you must have a balance between Phone Number List the scope of your publications and the interactions it has with followers, engagement is a basic characteristic so that the message reaches the largest number of people. One point that you should not forget is that your profile must be constantly updated, this will be part of the strategy so that there is greater interaction with your followers, achieving the impact and loyalty of the audience. Finally, you must take a good look at their commitment and professionalism.