The influencer Chiara Ferragni considers going public

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The influencer Chiara Ferragni considers going public

A trajectory of more than a decade as a fashion and lifestyle influencer and more saudi arabia mobile directory than 21 million followers on the social network Instagram. These are the figures that support one of the most recognized influencers around the globe, Chiara Ferragni . In addition to her own documentary “Chiara Ferragni: saudi arabia mobile directory Unposted” in which she shows more details about her life, the Italian influencer has her own signature that includes bags, shoes and accessories , among other products. In addition, she regularly collaborates with luxury brands such as Dior and on her Instagram account you can see how the saudi arabia mobile directory influencer wears clothes from large fashion houses.

Now, it seems that the influencer born in saudi arabia mobile directory Cremona wants to go one step further with her brand and is considering going public to monetize her character , as she announced in an interview in September with an Italian newspaper. At the moment, it is not known with which of the three companies that the influencer controls would enter the IPO or when it will take place. saudi arabia mobile directory According to Cinco Días , Sisterhood, which manages its marketing campaigns, declared a turnover of 11 million euros last year . Counting on the fashion company Serendipity and TBS Crew, owner of Chiara Ferragni’s blog, they saudi arabia mobile directory generated about 20 million euros in

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We will have to wait to know more details about saudi arabia mobile directory this possible IPO, but what does seem clear is that the influencers model evolves and grows by leaps and bounds . In fact, influencer marketing is increasingly positioned as an sale leads indispensable asset for brands. saudi arabia mobile directory Not surprisingly, despite the crisis caused by the coronavirus pandemic and according to a study by the influencer marketing agency Takumi, 73% of marketers have increased spending on influencers this year and brands are betting every saudi arabia mobile directory time more to explore new channels, including offline.

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