Last December the second season of the Club de Cuervos series premiered but Netflix has not stopped campaigning for it in digital media. Now a new ad features “Chava Iglesias’ Spanglish course.” Club de Cuervos was the first Netflix original series in Mexico and became a great success by mixing comedy with drama with formulas that have worked in Mexican Qatar Phone Numbers cinema. Since its inception in 2015, Club de Cuervos has been characterized by its creative marketing campaigns, carried out by the Circus agency, which go beyond the digital world to use traditional media and do newsjacking so that you feel that it is something real.
Two weeks after the launch of the series, the marketing team gave the campaign a second wind by offering $ 14 million for Javier “Chicharito” Hernández in a display in several printed newspapers, making it a reality that the Mexican almost never they put it to play. True characters such as José Ramón Fernández are also mentioned on several occasions in the story. Days before the premiere of the second season, a press conference was organized in which the actors never left their characters . Now, there is a video that sells a fake English (or Spanglish) course by Chava Flores, played by Luis Gerardo Méndez, that works on Snapchat.
The video was viewed more than half a million times in less than about five hours. Without a doubt Netflix has given great Phone Number List examples of how to make successful content in digital marketing. Globally, Netflix has become the leader in video on demand and this Wednesday it will announce its 2016 financial results. The previous year it had revenues of $ 6.77 billion.