That the internet is part of our lives is no longer news. sms marketing database pakistan Who does not have a mobile phone with internet access? In many cases it is even a necessary tool at work. But, outside of our work routine, how much do we spend connected to the network? And above all, what content do we consume when we are sms marketing database pakistan connected? Nielsen Media has answered this and many other questions in the presentation of the Digital Consumer 2020 report carried out in collaboration with Dynata and that MarketingDirecto.com has sms marketing database pakistan witnessed to know the details first-hand.
The ” cocooning ” trend was already taking hold in Spain and the pandemic has accelerated it even more. The Spanish have made their sms marketing database pakistan home their favorite destination, their fortress. A space that has been shaped by the digital lifestyle and that has brought new devices into our lives, such as the Smart TV and smart speakers. Devices to which we dedicate an average of sms marketing database pakistan hours per week. It should be noted that the longer time at home also corresponds to a large consumption of video content. And returning to the devices, it should be noted that one of the most prominent phenomena is that of the sms marketing database pakistan multiscreen.
Almost 90% of Spaniards watch television and sms marketing database pakistan are online at the same time , the mobile phone being almost always this second screen. Here the role of social networks comes into play, because while we watch a movie we usually discover the news of these platforms at the same time. In total, we spend 12 hours a week on these types of sale leads platforms and 3 of those hours are sms marketing database pakistan dedicated to watching content from influencers. Instagram is the quintessential favorite , especially among women between the ages of 16 and 20, who spend an average of 7 hours a week on this social network. A figure that contrasts with the 3.6 hours a week that are consumed on this social network. For their part, sms marketing database pakistan Facebook and Twitter have an average of 3