The video game industry stepped on the gas during the months list mobile phone numbers
that, due to the coronavirus pandemic, consumers were forced to spend more time at home. Over the last year, the sector responded to the list mobile phone numbers increase in user consumption and engagement with events, virtual concerts and actions with celebrities. This growth trend that has set the pace of this industry during 2020 is expected to continue in the coming months and years, even when vaccines allow the population to approach life in pre-Covid times, list mobile phone numbers according to Nielsen .
Even before the pandemic, the video games sector list mobile phone numbers was gaining weight thanks to mobile connectivity and the increase in free games , but it was during the pandemic that its growth soared. In the months of confinement, 55% of American consumers played video games , the firm reveals. By way of comparison, television reach was 83% among those over 18 years list mobile phone numbers of age. Time invested in video games was not the only thing that increased. During the pandemic, users increased their spending on games . In January and February, the profits of this industry rose 6% and as the year list mobile phone numbers progressed the figure almost doubled.
Similarly, from Nielsen they emphasize that the relationship list mobile phone numbers of consumers with gaming goes beyond playing. Many users enjoy watching others play different titles . 71% of millennial gamers said they viewed gaming-related online video content at the end of last year, and GVC’s entire audience grew 18% to 1.2 billion this year, sale leads generating more than 9 billion in list mobile phone numbers revenue. . During this time, Twitch has taken on a leadership role , helping the Battle Royale Fall Guys: Ultimate Knockout platform become a huge hit in August. Additionally, Twitch streamers managed to skyrocket the popularity of list mobile phone numbers Among Us.