Dan Brown’s latest novel, “Inferno,” was translated under the CIA’s own security measures. Eleven people locked in a bunker in Milan, permanently guarded, without a telephone or internet connection. Was this deployment necessary to guarantee secrecy? Like intelligence services or military Cambodia Mobile Database departments, certain cultural industries cannot afford to have confidential material revealed. Many people work in a Hollywood blockbuster, different companies in different locations on the planet, who must know how to keep a secret. The release schedule is very strict. A trailer leak can blow up the surprise. However, are those gaffes that the media constantly advertises as unofficial previews of reserved content true?
In November 2012, the first 36 minutes of the film “Harry Potter and the Deathly Hallows” were clandestinely posted online before the film’s release. Warner began to investigate the origin of the leak, while everyone echoed the news. Interestingly, the outcomes of these intellectual property Brother Cell Phone List disputes rarely make it to the press. Whether these leaks are true or false, their ultimate effect never seriously undermines initial promotional strategies. Quite the contrary. The disclosure of content without the consent of its author, when it comes to intensely awaited works, has become part of the marketing campaigns of the premieres. In some sectors, this strategy is repeated so frequently that it becomes boring. Does anyone think that “Random Access Memories”, the latest Daft Punk album (UK sales record) was released early because it was rumored to be available on illegal download sites?
When presenting a production on a global scale, it is necessary to attract the attention of the whole world. Traditional promotion mechanisms have collapsed. Waiting for their turn in the queue, new book, album and movie releases await, ready to saturate the senses of the world’s population. Promoters are looking for alternative means to achieve an effect on their calls that is increasingly difficult to achieve. Faking a robbery may not be very legal, but is there something better to create suspense?