The battle between these two companies determines many of the guidelines taken by online communication and advertising as well as the access and control of user data, a phenomenon that by definition has implications and collateral effects for other companies that are forced to manage their A report delivered by comScore and Web Designer HUB indicates that France Phone Number List the use of applications such as Facebook (21.2 percent), Snapchat (14.3 percent) or Netflix (5.6 percent) exceeds searches made from Google (3.9 percent) through of mobile devices. presence in the online field, sooner or later they face the changes and modifications that both the social network and the recognized search engine impose to maintain supremacy in the market.
One of the indicators that allow us to understand more clearly the leadership of these two technological giants are the figures that illustrate the advertising distribution in the world. According to a report provided by Visual Capitalist, Facebook and Google control more than half (57.6 percent) of the digital advertising market worldwide. This means that Phone Number List each time that organizations around the world invest for this concept, 60 cents remain in the basket of said duopoly. To be more specific, the document indicates that during 2015, the company led by Mark Zuckerberg would have increased its advertising revenue by 59 percent, an increase that contrasts drastically with that recorded by recognized media such as The New York Times, which it barely got $ 200 million a year from digital advertising.