A promotion for a hamburger establishment in Mazatlán, in the Mexican state of Sinaloa, went viral on Wednesday after Barcelona defeated Paris St Germain (PSG) in the round of 16 of the UEFA Champions League. “La Hamburguería” launched a promotion on its social networks, which stated that “if Barcelona goes back and goes to Rooms, all the accounts of those Brazil Phone Number List attending the event are free.” The digital marketing strategy had a good call, since two days before the game was held at the Camp Nou stadium, the 120 reservations in its two branches were already sold out. “The idea arises because I am a Barcelona fan and why not say, if my team wins the house it pays,” said Erick Mandujano, founder of ‘La Hamburguería’ in an interview with Merca 2.0.
The ridicule through the various digital platforms was immediate, with comments such as that the community manager and the owner of the establishment “would have made the establishment bankrupt” by promoting paying the bill for the attendees. The businessman pointed out that the promotion’s bet was out of fanaticism, but also because he wanted people to have an experience in his establishment. Mandujano points out that such a result was already budgeted and that he even spoke with his team about “not being mortified” if the house paid the bill. The phase of the competition, which was played back and forth, had been 4-0 in favor of PSG in the first chapter, and in the second leg of the game, a last-minute goal left the match 6- 1 in favor of Barcelona, which left the aggregate score 6-5.
Once the game ended, social media users began to circulate a video in which all the people who attended the place were observed celebrating because they would not have to pay the bill. “The idea we had was to get a little bit into people’s minds, but we didn’t think we were going to be Phone Number List as successful as we did,” said the founder of “La Hamburguería”. The restaurant was inaugurated on March 10, 2016 by Erick Mandujano and by chef Marco Antonio García González with a single branch on Carlos Canseco avenue in the port of Sinaloa. Its dissemination strategy is through social networks, since its market is aimed at young people, without neglecting the family environment. The impact that this fact generated— in an advertising frame —- was very interesting, since we must consider the following numbers: