This morning, the Mexican soccer player Miguel Layún, a Porto player, published an image on his twitter account that has raised anger globally. It is a photograph of a Toys R Us branch in the Vila Nova de Gaia city of the Porto district. The message reached more than 2,500 rewteets and a similar number of likes at the time of this publication. The image shows a wall in the checkout area that symbolically divides Mexico and the United States. The player Italy Phone Number List was quick to condemn the decorative choice of Toys R Us and as a consequence his representatives on social networks issued a statement practically immediately to excuse the action and indicate that they would speak with the manager of the store. However, the damage to the brand has been done and it is one more indicator of the consequences of the politicization of society in recent months. This issue is particularly striking because it has happened precisely in Europe and not in the American continent.
According to data from tweetreach, Layún’s message catapulted the exposure of the twitter account with just over 6 million impressions, the vast majority of them as a sign of support. In terms of accounts reached, there are more than 4 million twitter users, without a doubt this event is classified as a brand crisis for the toy store. The toy company added $ 11.8 billion last year with more than 62,000 employees. Its presence is global, surpassing 1,500 stores in 35 countries. It closed the year as the 24th largest private company in the United States. For the consumer there is no room for political controversies at Phone Number List the point of sale, much less if it is a global brand, as has been shown in recent cases. For a couple of weeks Under Armor has undergone public scrutiny as a result of the statements of its CEO, Kevin Plank during an interview with CNBC in which he described Donald Trump as an “Asset” (Active) for the United States, referring to because it is a positive element for the development of the country.
On the other hand, #BoycottUber became a trend within the United States a couple of weeks ago, a hashtag promoted by users who have criticized the company’s sympathy with President-elect Donald Trump. “@Uber CEO has aligned himself with Donald Trump. I uninstalled the #Uber app & you should too. #BoycottUber #NeverTrump #GrabEm By TheWallet ”, quotes a message posted by user Sil Lai Abrams.