Just as you asked your recipients to whitelist your email, your new subscribers should also know what content and email frequency to expect from you.
Not only will this help establish a more transparent relationship
Also take advantage of each new subscriber’s attention to strike while the iron is hot. To do this, you can create a welcome email sequence that will aim to boost the engagement of these users by capitalizing on the enthusiasm algeria phone number library of the new product. Start each new relationship by offering exclusive content, relevant advice… In short, quality content that will set the tone for your next emails and encourage your readers to open (and read!) them.
5. Take care with the subject of your emails
Finally, the subject line of your emails is the bait that will encourage your subscribers to open each new email. The key is to how to use ai for goal setting and productivity make them want to discover the rest of your content through a well-thought-out teaser or call to action.
There are several strategies for increasing your open rate through subject line copywriting. For promotional campaigns, for example, you can create a sense of urgency with phrases like “Last Chance,” etc.
Track and improve your email open rate
Email marketing is a powerful marketing tool for nurturing your leads and boosting your retention rate. But to achieve your goals, you must first ensure that as many subscribers as possible open your emails.
So, starting today, get into the habit of closely monitoring your email open rate and use Brevo ‘s full potential to continuously improve it. Our free software will allow you to:
- Analyze and clean your contact south africa numbers database (through regular updates);
- Segment your audience;
- Personalize your campaigns (for example, by adapting your subject line, but also the content of your emails);
- A/B test different strategies (to find the right subject line, the right sending time, etc.) then track your key indicators to optimize your opening rates as much as possible!
