Researchers claim that the adult brain makes up to thirty-five thousand decisions every day, and only a portion of them are made consciously. We are talking about various events that we face, starting with choosing a dish to eat for breakfast and deciding whether to cross the road at the end of the green phase of the traffic light or wait for the next green light, and ending with serious decisions about choosing a job and even a life partner.
The colossal load forces our brain to simplify its life and attract assistants for the decision-making process. Such assistants are emotions. Based on an emotional response, we make a decision that we can then rationally explain. Marketers strive to engage the emotions of the target audience, and one of the effective tools for this is emotional triggers.
What are emotional triggers and which ones are often used by internet marketers
By emotional triggers we mean stimuli that evoke specific feelings in consumers and motivate them to take action. Among the triggers, the following main types can be distinguished:
Fear and anxiety triggers: used to telemarketing data create a sense of urgency or limitation (e.g. “limited offer” or “last day of sales”, a technique often used by a well-known jewelry store);
Triggers of joy and happiness , which help to associate the brand with positive emotions (we often see this trigger in advertising for the Coca-Cola brand or Milka chocolate);
Belongingness triggers : evoke a sense of community and belonging (e.g. Nike campaigns that inspire people to “join the movement”);
Triggers of hope and inspiration : create motivation and show the achievement of a dream (for example, in advertising of financial or tourist services “use now and pay later”);
Envy and rivalry triggers : stimulate awb directory consumers’ desire to be better than others (e.g. advertising of premium cars such as Mercedes-Benz);
Emotional triggers are used not only in advertising and product positioning. But also in content marketing. Articles. Publications and layouts for social networks and blogs. Videos and reels based on emotional triggers can effectively. Engage the audience and stimulate them to perform a target action.
For example, using bright, positive stories about your product
Users, you use joy triggers. This technique is used in the B2B market when posting cases with successful customer projects or for retail consumers of cosmetics or medical services, when customers talk about their positive experiences and the results they received.
Fear triggers – this technique is not suitable for
All business areas, but it works very something about being russian? well, for example, in the B2B market, as well as in the marketing of complex technical products. Thus, the Kaspersky brand creates educational content, focusing on security threats to push the audience to buy.
Emotional triggers. Should be used not only when forming the. Subject and content of the content, but also when. Creating visual elements that play a key role in activating emotions. When creating visual content, triggers such as:
Simplicity and focus : Using minimalism to focus the target audience’s attention on the key element of the content.
