Artificial intelligence, natural language processing list of names and phone numbers or machine learning are concepts that the industry is increasingly familiar with. And it is not for less, if we take into account that the cookieless environment is just around the corner. list of names and phone numbers These tools will be a fundamental pillar so that experts are less affected by the new regulations. There are different alternatives that have already started to be implemented to test what the new reality would be like and the results are list of names and phone numbers being quite positive.
Even so, the industry still has a lot to list of names and phone numbers learn and to delve deeper into this new paradigm, MarketingDirecto.com has contacted Gerardo Raido , Chief Digital Officer of DataCentric (Grupo Tinsa), to reveal some keys to understanding better the new challenge we face There is a great stir list of names and phone numbers with the end of Third party cookies. How do you think this will affect advertising directed at audiences? The end of these cookies affects a part of the digital advertising ecosystem, list of names and phone numbers basically the display, as they were key in their data exchange. But the reality is that they have always been very incomplete and not relevant in digital TV or direct media.
Thus, in order to understand our list of names and phone numbers market or generate insights, cookies have not been very effective. Its elimination will suppose a race to have proprietary data (1st party data) that has always been list of names and phone numbers essential in email sale lead marketing or telemarketing. In this regard, DataCentric manages more than 20 million Spanish users with personal data, qualified and with permission for list of names and phone numbers commercial use.