A site that has no standards in planning and design is a site that will fail to bring in leads and create conversions. That’s why we are introducing the FOCUSED™ website evaluation checklist to put you on the right path, so that you can evaluate if your B2B site is firing on all cylinders is running smoothly.
website_evaluation_checklist_b2b_marketing_framework
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FOCUSE is an acronym that stands for:
Friction
Opportunity
Clarity
Urgency
Stepping Stones
Evidence
Distraction
What makes this framework so helpful is that it singapore whatsapp number data 5 million offers you a super-efficient way of evaluating your B2B site, at least on a very fundamental level. Some things to think about will be:
Are your links both clear and descriptive?
Is your call to action repeated enough times on the homepage and easy to access?
Is the site copy clear enough so everyone understands what your company does?
Does your buyer know to act sooner rather than later?
Does the buyer understand what the next steps are on any given page?
Is there high-quality content that engages your buyer?
Do you have so many distractions and noise on your site that the buyer’s attention is removed from the goal of any given page?
Now, it’s time to find out if your business management skills website is FOCUSED.
Friction
Friction is a conversion-killer, which is why germany cell number it is so vital for you to evaluate your site to see if there are elements that cause friction. Friction can best be defined as “the psychological resistance to a given element in the sales process,” according to Flint McGlaughlin, the esteemed founder of MECLABS. Anything that’s an element of friction on your site will lead to fewer conversions and lost profits.
