Now that you know a little more about how objections can appear in your sales process! we will introduce you to the main types of objections that arise if you do not have a well-trained sales team.
Know the objections so you know how to deal with them when creating your sales objection matrix:
1. Price or Budget types of
In this type of objection! people are concerned about the italy whatsapp number data 5 million price! cost! budget! expenses or ROI (Return on Investment) of your product or service.
They are often worried and wonder whether it is really worth taking a risk on your solution. type of hesitation! it is important for the sales representative to create value and highlight the benefits that the lead will have by investing in your solution.
2. Competition
This is the moment when you will make a market comparison between a competing company and yours.
Analyze the positive and negative aspects of your competitors’ products and services and add the role of social media and digital marketing in local branding to what you are offering. If you have success stories of people who switched from a competitor to yours! it is worth showing them and pointing out the reasons that led the customer to make the change.
3. Time and/or Capacity
There are several factors that prevent a potential customer from making a purchasing decision at the time! such as processes! people and other tools.
Here! he is suspicious that your solution has the ability to solve his problem and believes that the book your list may take longer than expected. Highlight the problem and point out the negative impacts that delaying a solution may have.
4. Lack of Trust/Criticism
If the sales team has to deal with this type of objection! it means that a good relationship was not established with the lead and that the value generated was very superficial! leading to criticism.
When receiving criticism! present your point of view regarding what was criticized ! citing real cases to support your perspective. Use storytelling mental triggers to build narratives! so that your products or services are exposed as the best solution.
