Link equity plays quite a big role in helping your website rank higher in search italy telegram data engines like Google and Bing. You can think of link equity as a kind of “authority boost” that your site can receive from other websites. When reputable websites link to yours, they pass on some of their authority or “equity,” which helps search engines see your site as more trustworthy and valuable. Although I run the risk of stating the obvious, it’s your goal to get as many high equity backlinks as possible. Because they’re more powerful, they help to improve your SEO (whether that’s increasing your keyword rankings or boosting search traffic), and boost overall search visibility.
The Link Must be External
External links have more link equity than internal links. In fact, you’ve got an content optimization relies on various extremely slim chance of ranking without them. Research by Backlinko found that the number one position in the search results has 3.8 x more backlinks than positions two through 10. It’s quite interesting why external links have higher link equity. It’s all to do with Google’s main goal: to show the best, highest quality results for any search query. It makes sense then, that a website with more external links is more likely to offer high-quality content. People link to content that they enjoy and find valuable, so if a site has lots of backlinks, Google tends to rank it higher. Essentially, a site with more external backlinks means other websites trust it, and reinforces that Google should too.
The Link is from an Authoritative, High-Quality Domain
Now let’s start getting into the specifics of high equity backlinks. mobile lead This is where “not every backlink is a good backlink” really starts to come into full force. There are plenty of places to get external links, but to get an external link that’s also high quality and authoritative is a lot more difficult. It requires time, research and outreach. And the success rate is rather low. Because these links are so difficult to get, they carry a lot of value. To assess the quality of websites that you’re researching for link building, you’ll want to look at metrics like Domain Strength (for the whole domain) and Page Strength (for a single page on the domain).
