Faced with the ad blockers that Mozilla Firefox or Opera Neon browsers have , advertising firms have already found ways to promote products, through social networks and in the free version Paraguay Phone Numbers of YouTube. The social network Facebook has already begun to test “mid-roll advertising, which consists of inserting small forms of advertising in Facebook videos, as well as in streaming, even this type of diffusion had an increase of 15 percent in 2016 , because being a discreet advertisement, users or viewers feel it normal.
According to the study “Video Indtex Extra: Rise of the Mid-Roll, the technology analysis firm Ooyala revealed that medium-roll ads are on the rise, since it is allowing the placement of direct access ads, which does not seem annoy consumers. According to the Wall Street Journal , “mid-role” ads only allow ads to appear once the viewer has viewed a clip for 20 seconds in videos that are 90 seconds long. With this, Facebook offers publishers 55 percent of advertising revenue, something similar to what YouTube does.
The technology analysis firm, between April 2015 and 2016, mid-roll ads increased 24 percent, because until April of last year this type of advertising had already increased 33 percent. According to Ooyala , impressions are up and average ad completion rates are positive, in Phone Number List equilibrium, even trends show that online ad engagement is closing on TV. Mid-role advertising represents an opportunity to increase income for social networks, since they do not bother users (so far), although according to Ooyala, the advertising strategy would not end there, since advertisers need to do constant analysis to maximize the performance, as each audience is unique.