Yes, we can provide our store’s users with stimuli that enhance the feeling we project on them.
The first thing to make clear is that, although this sounds a bit subjective , there are effective actions we can take to ensure the customer receives a quality image at several levels: brand, product, store, and experience.
This has a direct impact on the profitability of our eCommerce, as we will see below.
We could define it as the average level
of satisfaction in a niche or market , of a certain product, service or brand.
Expressed like this, it seems intangible and difficult to measure. However, it’s enough to focus on more specific parameters to make an objective assessment . Basically, you should consider:
Reliability : Is this a durable brand or bulk sms cyprus product? Or, on the contrary, is its durability below market standards ?
Ethics : It’s increasingly important for our brands to project corporate social responsibility and fairness in their processes. Therefore, values like sustainability become selling points .
Design/appearance : This applies transversally
because it affects everything from increases brand recognition and visibility corporate identity to the final product, including the design of our store (whether online or in a physical store ).
Responsiveness : People don’t want problems, but america email knowing that the company they’re buying from has great after-sales service builds confidence in its ability to resolve any issues. I recommend reading about the Zappos case to understand the extent to which this is the case.
