A current ‘classic’ technique that can be very effective, but that must first be dealt with by finding the right balance between connecting with the consumer, without harassing them with annoying messages. A study by the email marketing company Coherent Path shows what the current trends are among industry professionals when it comes to undertaking these Belgium Phone Number List campaigns. First, 85 percent say they will prioritize what worked for them last year, while 87 percent will send commercial messages related to the biggest holidays and significant events. Most of the interviewees are aware of the risk of overwhelming their clients if they send too many emails. About 43 percent say they send 1 or 2 emails a week, while 46 percent report sending between 3 and 4.
But because email is such a powerful tool, professionals are being pressured by their companies to be used in more campaigns. Only 11 percent report sending 5 or more emails weekly, although most say they feel pressure to send more messages to increase returns and awareness. Among the success factors of emails, there are offers and discounts, and is that many customers know that email marketing usually include promotions. 75% of the participants indicate that they use promotions to attract income, when making their shipping plans. Likewise, 33 percent say that between 50 percent and 75 percent of the emails they send include promotions, and 25 percent of professionals include more than 75 percent of their emails, some type of discount.
While many of the retail marketers are getting positive results with their tactics, there is still a lot of room for improvement, according to the study results. For example, even though there is a lot of talk about personalization, only half of the participants reported personalizing their messages based on previous customer activity. Additionally, just 25 percent Phone Number List of retail marketers reported rethinking their email content, which can, if done properly, save time and resources. Although it can be difficult to find the perfect recipe, there is a good reason for retailers to invest in email marketing and that is that according to numerous studies, such as those of the Data and Marketing Association (DMA), Demand Metric, New York American Marketing Association (NYAMA ) and BrandSpark, is the digital marketing channel that provides the highest returns.
