ROI is the ultimate performance metric. Here’s why it matters:
- Budget Justification: Demonstrates which channels and strategies deliver the best bang for your buck.
- Data-Driven Decisions: Helps malaysia phone number list marketers allocate resources to high-performing campaigns.
- Scalability: Identifies profitable tactics that can be scal for greater growth.
- Waste Ruction: Reveals why you ne a digital marketing blueprint underperforming campaigns that ne to be optimiz or cut.
In essence! if you can’t measure ROI! you can’t manage your digital marketing effectively.
Key Metrics That Influence Digital Marketing ROI
Measuring ROI is more than just tracking revenue and expenses. Here are supporting metrics that help paint a full picture:
1. Cost Per Lead (CPL)
Indicates how much it costs mobile list to acquire a lead through a specific channel. Lower CPL usually means higher ROI.
2. Customer Acquisition Cost (CAC)
CAC tells you how much you spent to acquire a paying customer. It’s essential for long-term profitability analysis.
