Why is UPSOCL the digital entertainment medium with the most visits in Mexico?

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Why is UPSOCL the digital entertainment medium with the most visits in Mexico?

It was more than 3 years ago when 4 friends, and today partners, created Upsocl . It all started as an “experiment”, a bid to delve into new content trends and take advantage of the opportunity that was emerging with the democratization of information. Being heard was, in his Finland Phone Number List eyes, easier than ever. With social platforms it was easier to reach mass audiences, if they considered your content to be interesting . In this way, users began to be the ones who had the power to exponentially amplify the scope of content, sharing it with their community. There was a trend for positive and inspirational content in the United States, and we saw the potential to bring these types of stories to Spanish-speaking audiences.

Thus began Upsocl . And today? Today it is one of the digital native entertainment media with the most visits within the Spanish language. Exactly in Mexico, it is positioned in the first position, with 6.8MM of unique users and 36MM of monthly page views. Let’s see it on this graph created by eleconomista.mx with data from ComScore. We have added the Upsocl users to it . Practically from the beginning of the company, Upsocl Labs was created , a native advertising area aimed at supporting brands in their content strategies . In this way, it opted from the beginning for a non-invasive advertising format, which ensures a good user experience and allows customers to create their own audiences from Branded Content. With its 5 commercial offices (Mexico, Spain, Chile, Peru and Colombia) it already maintains solid relationships with brands such as Coca-Cola, Netflix, Nike, Nestlé, Disney and L’Oreal. With them, he creates stories based on concepts and messages that the brand wants to promote , distributing them in its different channels: Upsocl , Sabores , Pixi, Lulu , Simple and Active . These channels, which are native to Facebook, have managed to connect with a massive community in a very short time. In fact, they are currently achieving a 1 billion reach, 326 million video views, and 237 million post engagement per month.

We understand Branded Content as a tool that awakens emotions and helps the brand to deliver value to its audience. The following action was developed together with the Asteroid agency and the Calvin Klein brand, where Upsocl supported the client in the generation and  Phone Numbers List dissemination of content to promote a product launch. To do this, it created a platform that became the communication axis of the campaign: In the words of Felipe Cousiño, Commercial Manager of Upsocl: “We are in a constantly moving market, where content trends, user demands and the consumption of digital content are constantly changing. Therefore, our job is to lead this environment, discover new formats and ways to connect with audiences to build loyalty in our community and make it bigger. Regarding our relationship with brands, we work every day to grow, learn with them and boost the power of their stories. Our main objective is to transmit to them the value of building their own audiences, conversing with them and maximizing the efficiency of their digital impacts.

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