“You have to listen”: The power of recommendations in the consumption of podcasts

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“You have to listen”: The power of recommendations in the consumption of podcasts

There is no doubt that the podcast has emerged in recent how to trace a person by mobile number in pakistan years as a more than attractive format for brands to connect with their audience , since more and more users are opting for how to trace a person by mobile number in pakistan audio for information or entertainment. To bet on the universe of podcasts and know the challenges and opportunities they pose, it is essential to know the consumption habits of this format. Spotify , the streaming audio platform that in recent months has reaffirmed its commitment to podcasts, has produced a report that reveals the how to trace a person by mobile number in pakistan power of “you have to listen”,

that is, the recommendations of friends or how to trace a person by mobile number in pakistan family about certain podcasts. In fact, 32% of Spaniards “get hooked” on new podcasts thanks to recommendations and 34% through social networks . The rest are found in their podcast apps (19%) and on internet browsers (15%). With this report, Spotify offers an X-ray of the how to trace a person by mobile number in pakistan consumption habits of this format by Spaniards through the platform’s unique data. In addition, it includes results of an Ipsos survey commissioned by Spotify on the opinion of Spaniards about podcasts and how to trace a person by mobile number in pakistan their future.

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It reveals that the Spaniards who are most how to trace a person by mobile number in pakistan carried away by the power of recommendation and word of mouth are people between 35 and 65 years old (34%), while young people between 18 and 35 years old opt more for social media to find new podcasts to engage with (38%) . «Word of mouth plays a sale leads fundamental role in how people discover how to trace a person by mobile number in pakistan podcasts in Spain. Spotify is also making it even easier for Spanish users to discover new titles, wherever they are. That is why this year we are launching two new features: the ‘Top Podcasts’ and ‘Trend Podcasts’ how to trace a person by mobile number in pakistan lists, explains Federica Tremolada, general director of Southern and Eastern Europe for Spotify

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