Social media have become one of the preferred channels for brands to contact audiences, not only because of their penetration into the world population, but also because of the amount of resources and functions that make it possible to generate a wide variety of content that results Buy Egypt Cell Phone Number attractive and reinforce engagement. Live streaming is one of the functions that have gained the most relevance in the last year, as Facebook, Twitter, and YouTube have relied on this resource to remain attractive for users but, above all, for brands. YouTube is one of the platforms that have shown a lot of interest in live streaming, even in 360 degrees as in the case of the Coachella Festival. Now it seeks to gain presence in live streaming.
However, this new function is for all of us, as it will only be available for accounts with more than 10,000 subscribers, the added value it puts is what time it will help them monetize their transmissions and compete with other networks. Although, according to Kurt Wilms , YouTube Live product manager, at a press conference, the feature will be released to all users in “the next few weeks.” The video site, which currently has more than one billion users, already allows live streaming from its web version, but will now add a “live” button to its application for mobile devices such as smartphones and tablets. To make the user experience more interactive, YouTube also incorporates a chat in which messages can be shared and read to encourage user conversation.
The objective of YouTube is to become more competitive because Twitter with its native function, plus Periscope, which was launched by this social network a little over a year ago, already has a significant acceptance by users, in fact the company directed by Jack Dorsey already has agreements with different media and sports organizations. In addition, Facebook Phone Number List Live is strengthening its presence, even Mark Zuckerberg has promoted through broadcasts from his profile and recently launched an advertising campaign to encourage users to use this feature. The presence of social networks and the tools to make live streaming transmissions have grown in relevance, it is estimated that 75 out of 100 people have seen a video by streaming, according to information from ConsumerLab TV & Media, and it is a trend that is in increase, so in the future this resource will be essential in the content strategies of brands.
