During this step, We will take into account both free and paid tools that you can use to listen and respond. To your audience. We’ll give you an idea of who might be the best “listen” People within your marketing and public relations team, And help you think of the right person to enable to your marketing communications. Team with ideas “Heard”. We all know Answers Questions how to check on Facebook or Twitter, But don’t forget to add others to the mix. Search tools like Forrester, And as well as free services like Alexa or Google Trends. In addition to this, Check your company page on Wikipedia, Which often appears in one of the top positions in the results search. Remember that Wikipedia is a user-generated content website and It is one. Of the most popular all over the world. Your collaborators generate the content.
We can no longer “force” the messages that we believe will work to the market.
Once we finish this research phase to understand our audience, We will be ready to move on to the two marketing planning stages. The second step teaches us how to use the research carried out in stage. “E” from of your audience information and profiling. In an abstract and intangible medium, Like the Internet, It is easy to get lost in the surprising amount Craft Supplies business email list of. Research and data. Therefore, When creating your marketing plans and your business-centric website designs user, We suggest you use the profiles of your consumers. In English, Marketers They use the word people (like this, In Spanish), So we adapt that concept to give the required meaning and for that purpose. We opted for the term “profiles”. Profiles categorize your customers in order to help you identify.
X – EXPERIENCE AS A USER THROUGH PROFILES
Needs and desires of them, Just as we will see in the Sears success story (see Chapter 3). These characters represent the different types of users within a sector target demographic. They exemplify the behavior of the target audience that could use their product or website. User profiles help marketers take into account the goals, Desires and limitations of shoppers in order to guide them in making. Decisions related to an online service, Product or Sale Lead interaction. In most of the In these cases, such profiles synthesize data gathered from user interviews or third-party research. In fact, these user profiles can be real people; on In other cases, companies create fictional characters based on the information they gather based on consumer research. To truly understand the needs of your customers.
