Facebook is the social network with the highest penetration in the world, it has a user base of more than 1.7 billion, according to figures published by Statista . Its Live feature , for live streaming, has taken off in recent months. Mark Zuckerberg’s network has not given figures on Canada Phone Number List Database how many people use Facebook Live, but claims that video streaming has increased more than four times since last May, according to Business Insider. Thus, Facebook Live can be used for the benefit of a campaign, in at least the following three effective ways: Special events. Making a broadcast with an original idea that keeps consumers expectant, just as Doritos did, simulating a Doritos launch into space, achieving more than 200 thousand reproductions in its broadcast.
Advisory. With Facebook Live you can attract consumers, offering them free advice or providing knowledge and information that adds value. 3 ways to leverage Facebook Live in your strategies Phone Number List Behind the camera. An effective way to engage is to do a Thus, Facebook Live can be used for the benefit of a campaign, in at least the following three effective ways: 3 ways to leverage Facebook Live in your strategies. Special events. Making a broadcast with an original idea behind-the-scenes look like Fox Network did by using it for potential viewers to see behind the scenes and behind the scenes during the premiere of “Grease: Live.”