COVID-19 has caused an unprecedented telephone number list acceleration of the growth of digital commerce in our country. According to Kantar , 2020 has been the year with the highest share of the sector, with a growth of up to 15% of online consumers . The profiles of consumption and the companies themselves have been greatly altered by this “boom” in electronic commerce and by telephone number list restrictions. From the Open University of Catalonia , several experts point out that from now on the question will be the degree of flexibility and adaptation to the changes that have already been impregnated in society and in the wake of telephone number list economic uncertainty.
“Companies must be prepared for change, telephone number list be flexible, adapt to new circumstances; however, sometimes this means being renewed or dying. Companies that only sold physically and did not have an online channel, with the pandemic they only had the option of implementing this tool ”, explains Elisabet Ruiz Dotras, professor of Economics and telephone number list Business Studies at the UOC. Ruiz has put on the table eight essential tips for a company to succeed in the current scenario, whether it is digital or is in the telephone number list process of adapting online:
age and even geographic location; everything is telephone number list important when defining our target audience. This is because, despite the great scope offered by the web environment, consumer habits and positioning with respect to the enormous competition are decisive for a buyer to choose a specific company. In addition, the socio-cultural and sale leads economic profile can also give us telephone number list clues on where and how to promote. We can no longer do what we used to do. Part of the marketing or communication today is done through platforms in the digital world, and not existing technologically disconnects from the market , telephone number list limits and does not open the