Online advertising fraud is not a new problem. Programmatic advertising has created windows of opportunity for cybercriminals, who take advantage of system weaknesses to divert funds. Advertisers are paying for advertising they create on legitimate sites, but they are actually views South-Korea Mobile Database that make bots. The media are losing income that was destined for them at the hands of the evil of the network. Some studies already speak that about 42,000 million dollars are lost per year in advertising fraud, a figure that will increase with the appearance of new supports for online advertising such as streaming. As the years go by, the numbers will grow. 
In recent years, the tactics for diverting funds and grabbing some of the revenue from online advertising have become more and more sophisticated. Thus, for example, analysts have been warning that spoofing, generating both Brother Cell Phone List clicks and false impressions, was going to increase in these years. But the truth is that more and more elements and more activities are appearing that are causing the industry to lose money. For having there are even fake agencies .
And, as a GeoEdge study just pointed out, in a way it’s as if cybercriminals are professionalizing themselves. That is, they have always been professionals ‘of their own’, but now they are fine-tuning what they do ‘as marketers’ much better. That is, they are much more efficient segmenting audiences and targeting victims and with this they are managing to connect more efficiently with consumers. In short, they are better fooled. In fact, as those responsible for the study explain, it is as if they had recruited their own marketing geniuses. Their techniques are much more efficient and much more sophisticated when it comes to convincing consumers.
“This was not the case a few years ago and it has led us to believe that malvertisers have hired their Chief Marketing Officers to improve their content marketing and launch more efficient attacks from a marketing point of view,” say those responsible for the study. Your campaigns perform better because they are so much better done. With this, they not only manage to generate more income with techniques to steal the space that legitimate ads occupy, but also malicious ads are achieving a much better position in the market.
