The digital universe gained momentum in 2020, but so did one of its shadows: click fraud

In March and April, the coronavirus outbreak erupted and iran contact number during those months, fraudulent traffic rates increased by 21% according to ClickCease data collected by CPO Magazine . The increase was even more pronounced when it came to mobile traffic, where it reached 62%. An example of online fraud that the iran contact number medium cites is that of 404 Bot , which uses outdated ads.txt lists and generates false impressions in video and display ads. He also mentions Tekya , a mobile app malware focused on games for children and whose impact has been iran contact number significant in recent months.

On the other hand, it warns of the lack of protection iran contact number of paid search , one of the most used means by brands to connect with users. According to the medium, the ads.txt initiative is one of the few that have been implemented to fight against advertising fraud. However, this is iran contact number not a “magic bullet” and many publishers and advertisers do not use it correctly. So much so, that Dr. Agustine Fou points out that this solution has probably iran contact number caused more problems than it has solved.

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The fraud has also affected the US elections. According iran contact number to the data managed by the media, in 2020 $ 2.9 billion was invested in digital ads for electoral campaigns, of which an estimated 377 million were fell into the hands of fraud . However, it sale leads should be noted that ad fraud iran contact number does not only attack large companies and campaigns. At this point they cite competitor click fraud, that is, when a business owner clicks or hires someone to click on rivals’ ads in order to exhaust their budget Without a doubt, the figures are increasingly iran contact number alarming.

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